Client / Check Point
HOW THINKING IN THE BOX SURPRISED
CHECK POINT’S CUSTOMERS
CREATING THE VIDEO LANGUAGE OF THE FUTURE
GOAL
Check Point launched new branding under the concept of “We Secure the Future.” We were asked to express the concept through motion graphics utilizing the new visual language.
CREATIVE THOUGHT PROCESS
We created an inspirational 3D video with a futuristic atmosphere that brought the concept to life. Through the use of animated surroundings with video and photographed images, the movie revealed a peek into the future according to Check Point.
RESULT
Check Point features the movie in all of its conferences and product launches worldwide.
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GOAL
Check Point’s Security Checkup provides an onsite assessment of enterprise networks' security levels, uncovering all potential risks. The company wanted to boost awareness of the service and increase its sales.
CREATIVE THOUGHT PROCESS
We created a digital campaign with the concept “Sometimes Your Network is Full of Surprises.”
The campaign featured a series of "Jack-in-the-Box" characters, each representing a different online threat and illustrating the element of surprise associated with it.
RESULT
The campaign was launched globally across vertical markets as a series of online banners, adverts and landing pages.
CREATING A DIGITAL AD CAMPAIGN
