Client / RedBend
Delivering Automotive Software as Marketing Eye Candy
CREATING AN ENGAGING CORPORATE VIDEO
Redbend’s software solutions provide car manufacturers with Over-the-Air software updates, resulting in substantial financial and operational benefits. We were asked to come up with a clear and captivating way to deliver this message to potential customers.
CREATIVE THOUGHT PROCESS
We created an engaging and easy-to-use infographic. Designed as a driving course, it took potential customers on a ride through the cuts and gains in every stage of the process, enhanced by supporting technical and statistical information and featuring Volvo’s success story.
Redbend incorporated the infographic in its international marketing kit. The infographic was so well accepted, it was subsequently turned into a marketing presentation.