GOAL

Freshub is a leading provider of Smart Kitchen Commerce technology that brings grocery retailers, appliance manufacturers, and eGrocery platform providers together, to make the IoT-driven smart kitchen a reality. With an accelerated success, Freshub management realized they need to refresh the company look & feel to fit is current positioning of a leading company.

CREATIVE THOUGHT PROCESS
The brief was to create a new brand aligned with all stakeholders’ expectations. Freshub asked an outstanding brand that instantly convey their business and technology innovation.

RESULT
We created a visual platform that leverage an open cube as the main visual elements, an attribute that could represent the smart home, the touch screen and yet open to plenty of other associations. The leading selected color is green that keep the ‘freshness’ of the product and the new grocery industry.