Challenge

Cannabotech needed to create a user friendly and visually appealing website that reflects the brand’s preventative care solution. It needed to include both engaging content about product benefits and uses, and a user friendly e-commerce platform for easy purchasing. The website needed to be optimized for search engines, mobile-friendly, and include features like a blog and social media links to enhance customer engagement and build trust.

Solution

We created a website with a clean visual aesthetic that reflected the nature of the products. This involved using a soothing color palette, high-quality imagery of the products and their natural ingredients, and a layout that ensured easy navigation. The design conveys trust and expertise while integrating intuitive features such as product filters, informative sections, and clear calls to action, all aimed at enhancing the user experience and reinforcing the brand’s wellness message.

Somatix is a health tech company using real-time gesture detection through wearables to passively monitor behavior and promote healthier habits. Its technology powers two core products: SmokeBeat, for smoking cessation, and SafeBeing, for remote care and elder monitoring.

We led a complete rebrand to express the intelligence and empathy behind the platform. At the center of the new identity is a pixel-based heartbeat icon, bridging digital insight with human wellbeing. The arc above the “x” in the logo forms the shape of a human figure, emphasizing the personal dimension behind behavioral data.

We designed sub-logos for each product, developed a custom icon set, and built a cohesive visual system applied across marketing, the app, and user experience flows. A key visual element is the use of red, green, and blue arcs layered over black-and-white photography. These lines represent the scanning of human behavior and subtle real-time observation—core to the Somatix approach.

Challenge

Delight needed a clear, engaging way to communicate its unique wellness approach—combining psychology, neuroscience, glucose monitoring, and community—for individuals managing metabolic syndrome and overweight. The brand also required tools to attract investors and demonstrate the value of its Person-Centric Holistic System through a digital experience.

Solution

We created a landing page, a focused investor deck, and an interactive app demo prototype that highlights key user journeys and showcases Delight’s personalized, holistic approach. The visual identity uses soft, uplifting colors and intuitive design to reflect empathy, clarity, and scientific credibility—bringing the brand’s vision to life in a warm, modern, and engaging way.