Nano-structure technology to superpower your lenses

Challenge
Shamir wanted to launch an international Metaform™ product campaign that showcased their breakthrough Nano-structure technology, designed to superpower their lenses, while ensuring it resonated with diverse audiences across multiple markets. The challenge was to craft a visually striking, globally unified campaign that communicated the cutting-edge technology and its value in enhancing vision.
Solution
Brand Strategy
Brand Creation
Web Design
UX/UI Design
Motion Design
Development









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Advanced Technology Made Simple

Challenge
Shamir needed to modernize the way optical professionals measure and fit lenses and therefore they upgraded their Spark device. The goal was to position Spark as a cutting-edge, high-tech measuring instrument while ensuring a seamless user experience. The challenge was to create a compelling visual identity, intuitive UX/UI for the website, and marketing materials that clearly communicated its innovative capabilities.
Solution
We developed a cohesive visual language that reflects Spark’s precision and technological edge. The illustrated figures enhanced the user friendly experience of the brand. Our UX/UI web design emphasized clarity and ease of use, ensuring professionals could easily understand Spark’s value. Additionally, we crafted marketing deliverables that reinforced Spark’s positioning as a high-tech, user-friendly solution that makes complex measurements simple and efficient.
UX/UI Design

Spark up ECP’s lives




Make it Spark.
Make it Simple.


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The new everyday premium coating that makes you look, see and feel better

Challenge
The essential task was to position Shamir Expression as a globally recognized brand by addressing the challenge of lens reflections, which impact visual clarity and eye contact—key to human connection. The campaign needed to seamlessly integrate a strong lifestyle element, making the brand stand out in the international market while emphasizing the functionality of their eyewear.
Solution
We developed a tailored strategy to bring this vision to life. By selecting presenters that embodied the lifestyle concept and focusing on refined styling, photography, and design, we created a campaign that highlighted the lenses’ ability to enhance clarity and foster better communication. The final result was a globally appealing message that successfully positioned Shamir Expression as a distinctive and modern brand.
Brand Strategy
Brand Creation
Web Design
UX/UI Design
Exhibitions & Events







