Intelligent Climate Control for Everyone

Challenge

CoolAutomation, a leader in smart HVAC automation, required a strong and consistent visual identity to reflect its innovative technology. The product was shifting from integration to IoT. The new brand needed to reflect this shift and drive awareness and value for customers. Our challenge was to create a brand language that would unify their digital applications, marketing materials, and event presence. Additionally, their app needed to stand out in the competitive HVAC automation space and establish credibility among users.

Solution

We developed a new logo and visual language highlighting the climate color palette, from red to blue. A new website, apps and product interfaces were designed with high conversion rates in mind. The app won Brand Award 2022 in the ״Software and Startups״category. We designed a full range of company collateral, from brochures to event booth designs, social media assets, and more. In terms of impact, there was higher engagement across all social media channels and higher conversion rates on the new website. The new brand elevated CoolAutomation’s market presence and reinforced its leadership position.