Environmental Solutions Management

Challenge

As a large, established company providing a critical environmental service, Mafat needed to evolve its brand to reflect progress, technology, and future readiness—without losing the human warmth, family values, and trust it had built over decades.
The challenge was to bridge two worlds. to express professionalism, scale, and innovation, while preserving authenticity, approachability, and a strong emotional core. The new brand had to feel clean and forward-looking, yet deeply rooted in experience and identity.

Solution

We created a renewed brand identity that connects warmth with expertise, and heritage with vision.
Through a refined visual language, strong color palette, and clear design system, we positioned Mafat as a leading, advanced, and technological company, confidently looking to the future while staying true to who it is. The result is a brand that feels modern and focused, yet human and familiar.