Solving the Challenges of Automotive
Software Development with AI

Client
Aurora Labs

Challenge

Aurora Labs is a leader in on-the-go automotive software fixes and predictive maintenance for connected vehicles, paving the way for the age of the self-healing car. The agency took Aurora Labs through a rebrand in 2018 and a brand update in 2021. The original brand challenge was to appeal to traditional vehicle manufacturers with new technology. Our goal was to communicate the benefit of the self-healing car (a new term which we coined for our offering) and why it was so relevant to our audience at a time of rising costs and frequencies of software-driven recalls. In 2021 we needed to update the brand and messaging to make it more mature.

Solution

The agency took Aurora Labs through a rebrand in 2018 and a brand update in 2021. The original brand challenge was to appeal to traditional vehicle manufacturers with new technology. This was achieved by creating a perception of a serious, large, and experienced company but with a new and innovative twist. This was achieved by the unique, stand-out messaging, bold colors and visual elements.

Services
Brand Creation
Web Design
UX/UI Design
Motion Design
3D
Development
Exhibitions & Events
Illustrations
Industry
Automotive

“The agency’s approach to understand the customer’s market and technology and to build lasting relationships creates a valueadd that cannot be easily replicated. Their skill, innovation and responsiveness creates true value for their customers.
The agency team are a key part of Aurora Labs’ continued success. It has been a pleasure to see the agency team grow in parallel to Aurora Labs’ team.”

Roger Ordman
Executive VP Marketing & Business Dev

Vehicle Software Intelligence

Nano-structure technology to superpower your lenses

Client
Shamir Metaform

Challenge

Shamir wanted to launch an international Metaform™ product campaign that showcased their breakthrough Nano-structure technology, designed to superpower their lenses, while ensuring it resonated with diverse audiences across multiple markets. The challenge was to craft a visually striking, globally unified campaign that communicated the cutting-edge technology and its value in enhancing vision.

Solution

We developed a tailored brand strategy to highlight the Metaform™ lenses and their revolutionary Nano-structure technology. The campaign included a dynamic product advertising strategy, a dedicated landing page, and region-specific adaptations, all designed to effectively communicate the breakthrough technology in a visually engaging way for a global audience.

Services
Campaigns
Brand Strategy
Brand Creation
Web Design
UX/UI Design
Motion Design
Development
Industry
Optics

Transform Diabetes Patient Data into Expert-Level Care

Client
Dreamed

Challenge

We needed to make managing diabetes simpler and more approachable for patients. The main task was to turn complex medical data into something easy to understand and use. At the same time, we had to create a look and feel that was friendly, professional, and reassuring. Designing an app for two different types of users—those using insulin injections and those with pumps—added another layer of complexity. Lastly, the landing page had to quickly guide people to the right information without feeling overwhelming.

Solution

We created a clear and caring brand identity, custom illustrations to simplify medical concepts, and a user-friendly app experience tailored to each treatment type. The landing page was designed to ask one simple question—“What is your insulin treatment type?”—and direct users to the right tools and resources. The result is a seamless, approachable system that empowers patients to manage their health with confidence.

Services
Brand Creation
Web Design
UX/UI Design
App UX/UI
Illustrations
Industry
Healthcare