GOAL
NCR, a world leader in the retail market, annually holds a global customer event for current and potential business partners - recognized as a leading event in the global Retail industry. For the Synergy 2015 conference, the company asked us to rebrand the event, emphasizing NCR’s ingenuity and its key role in shaping the future of retail.

CREATIVE THOUGHT PROCESS
We began by updating the Synergy logo, infusing it with motion and dynamics that evoked a message of constant development and endless possibilities. Based on the logo, we designed a fresh new visual language for the conference.

RESULT
The new visual language was implemented in all the digital and print elements, contributing to the conference’s outstanding success and enhancing NCR’s position as market leader.